Website
A clear first impression that gives prospective customers a reason to contact you.
More of the people who find you should become customers.
Market Method builds and operates the website, lead capture, follow-up, scheduling, and customer reactivation systems that sit between demand and revenue.
Getting a lead is not the same thing as getting the job.There are usually several steps between the first inquiry and the finished job. We work on those steps.
You may not need more traffic. You may need a better system for handling the traffic you already have.
A missed call, a slow reply, a difficult booking process, or an old customer who never hears from you again can all mean lost revenue.
One customer journey.
One connected system.
Instead of handing you another collection of marketing services, we work on the parts of the customer journey that determine whether demand turns into work.
Lead capture
Simple forms and service requests that make the next step obvious.
Scheduling
Booking tools that remove unnecessary back-and-forth.
Lead follow-up
Timely follow-up for people who inquire but do not book right away.
Customer reactivation
Thoughtful outreach to past customers when another job may be relevant.
Review requests
A consistent process for asking satisfied customers to leave a Google review.
Attribution
A clearer view of where inquiries originate and what happens after they arrive.
Revenue tracking
Connect the customer journey to booked work and revenue where the data allows.
The gaps are usually between the obvious parts of the funnel.
A business can have a good website and still lose inquiries. It can generate calls and still miss jobs. It can have hundreds of past customers and never give them a reason to come back.
FindSomeone discovers the business.
ContactThey call, submit a request, or start a conversation.
DecideThey receive a response, quote, or booking option.
BookThe opportunity becomes scheduled work.
ReturnThe customer has a reason to come back.
We find the weak points, then build around them.
Find the leaks
We look at how customers find you, what happens when they reach out, and where opportunities disappear.
Build the system
We build the website and supporting infrastructure around the gaps that matter most.
Operate it
Follow-up, booking, review requests, reactivation, and measurement become part of the operating system.
Measure revenue
We follow the path from inquiry to booked work and, where possible, to the revenue that work creates.
Our incentives should look more like yours.
Instead of charging thousands upfront for a website and handing you the keys, we can structure the engagement around the opportunity we see.
That can mean little or no upfront cost, with Market Method participating in the upside when the system produces additional revenue. The structure depends on the business.
Local businesses where a new customer is worth something.
We are intentionally not limited to one trade. The model works anywhere the customer journey can be improved and the resulting work can be measured.